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Whether your personality leans more toward the creative side or you prefer to follow systems to-the-books, practices can help you not only gather leads, but keep them for life.

Chavi Hohm with Team Diva at Coldwell Banker in Seattle and Kenny Truong with Climb SF share their best practices for gathering, converting and keeping leads.

Hohm says, create an environment where people will come to you first. It will take some time initially, but it will be worth it. People will seek you out and know that they want to work with you already.

Have good systems in place, and sometimes that means that there are specific tools for specific goals, said Truong.

Be transparent and offer content that is meaningful to your audience, whether that’s video, blogs or photos.

Be a part of your community. Team Diva throws fundraising events and is involved with local bands and music festivals.

Whether you’re good at managing CRMs or you have stellar email marketing tactics, own what works for you.

When you’re a part of a team, you need to be collaborative with everyone. Truong uses group text messages with clients and agents to stay in the loop and shares information through Slack.

Leads will most likely convert if they can relate to their agent. Feel out the personality, who the person is and match leads appropriately with someone on your team who will be the best.

Go with your gut in the first conversation. You’ll know if it will or will not be a good fit, and don’t be afraid to let it go if you don’t feel like it will be a good partnership.

Normal is boring. Find your specialty — be unique, funky and interesting.

Email Kimberly Manning