Things are looking pretty bleak for agents who are out of touch with the digital age, particularly part-timers, according to Zillow CEO Spencer Rascoff.Technology and changing consumers expectations are driving a “separation between the haves and have-nots," of real estate, he said on stage at Inman Connect.01/27/16 Inman Connect. Photography by Jenna BascomHere are six ways Rascoff seems to think agents can thrive amid what he believes will be a future culling of real estate stragglers.1. Buy online exposureDidn’t see that coming, did you? Yes, Rascoff believes successful real estate agents will increasingly buy media exposure to reach consumers online at various levels of the sales funnel.2. Adopt technologyTechnology -- like text messages and soc...
- Communicate with the right tools and style, build an online presence or strong brand and consider joining a team to survive the coming culling of agents, Zillow CEO Spencer Rascoff says.
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