AgentBrokerage

What the ‘money bags’ of real estate tech are working on

Areas of focus for 3 of real estate tech's movers and shakers
  • Integration between tech tools, using data to tell stories and natural language search were areas of focus mentioned by Realogy, Compass and Placester at Inman Connect.

Real estate franchisor Realogy, brokerage Compass and website provider Placester have likely spent well over $200 million on real estate technology over the last two years. "What are these money bags spending their money on this year?” Ben Kinney asked representatives of these companies on stage at Inman Connect. Their answers offered a window into what's next for real estate tech. Here are three themes that stuck out. Jenna Bascom / Inman.com Integration games Panelists agreed that one of the major drawbacks to tech products for agents is that they often don't integrate with each other, reducing ease of use for agents and presenting a barrier to adoption. Realogy, the owner of several of the largest real estate brands and the largest U.S. brokerage, NRT,  has set out to solve that problem by building "the supermarket for the super agent on great technology tools" into its agent technology platform Zap, said Alex Perriello, CEO of Realogy, Every product ava...

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