• Content marketing is not enough today. Paid online advertising can help bolster your content and lead to more eyes on your brand.

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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. AdWerx is the industry's most prominent player in online advertising. It's no surprise, really, as its retargeting software translated what was once a complicated and technical process typically handled only by specialty Internet marketing companies into an affordable point-and-click process. (If you're not familiar, retargeting ads are the ones that follow you around the Internet.) On Wednesday of this week, Feb. 10, AdWerx will make live its newest display advertising product that will leverage your "sphere of influence." Corny business speak aside, the majority of business -- 66 percent -- for real estate agents stems from your network of previous clie...