Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

How did Mauricio Umansky land what could be the most talked-about celebrity listing of 2016 -- the illustrious Playboy Mansion?He replied to Hugh Hefner's request for proposal by having the entire team at The Agency participate in the end result. “We basically created a brand for the Playboy Mansion," he explained in his session at Inman Connect New York. "We arrived with a book telling them what their brand was.”Watch the whole thing:Email Amber TaufenLike me on Facebook! | Follow me on Twitter!...