Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

Zillow Group's strategy of capturing the business (and advertising dollars) of top-producing agents seems to be paying off.In the company's fourth-quarter and overall 2015 earnings call, it revealed that its average monthly revenue per advertiser (ARPA) was $438. That's a big jump from $339 in 2014 -- a spike of 29 percent.Spencer Rascoff / Zillow.com"The increase in ARPA was primarily driven by high-performing agents buying more advertising inventory from us rather than by increasing the price for existing advertising inventory," wrote the company in a press release. As of December 31, 2015, the company counted 92,366 agent advertisers.Throughout 2015, Zillow Group saw ARPA increase while the number of agent advertisers decreased -- from approximately 102,000 in Q2 to ...