MLS & AssociationsTechnology

ShowingTime beefs up its ‘big data’ arm with RBI acquisition

Former MRIS subsidiary provides market and agent productivity stats
  • ShowingTime has just purchased its second real estate analytics company over the course of a few months: MRIS subsidiary RealEstate Business Intelligence (RBI).
  • MRIS says the sale will allow the MLS to focus on the MRIS-TREND consolidation and MRIS's subscribers will keep the same services they've had.
  • ShowingTime may make more acquisitions this year, but in the meantime, the company will offer unique reports that integrate showing and sales data.

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ShowingTime is definitely not just a showing management company anymore. The Chicago-based firm just acquired its second real estate analytics company in less than six months: MRIS subsidiary RealEstate Business Intelligence (RBI). ShowingTime bought up analytics firm 10K Research and Marketing and a former competitor, BookAShowing.com, in the fall. And the firm may not be done. Michael Lane ShowingTime President Michael Lane told Inman the firm is considering other acquisitions, but any purchase would have to be "complementary" to what ShowingTime is currently offering. The company has about 800,000 subscribers nationwide. "If we see an opportunity that is a good strategic fit for us, then we would consider it," he said. "The thing that's interesting to us is deepening our connections with our existing customers." Case in point: most of ShowingTime's 110 or so MLS customers either use RBI or 10K for their market statistics, Lane said. The MRIS/RBI history Rockvill...