• Content marketing is better than advertising; 78 percent of consumers say they'd rather read articles than ads to get to know a company online.
  • People trust word-of-mouth; 92 percent of customers reported they trust other people's recommendations, even from strangers, more than advertising.
  • Influencer marketer secret weapon: BuzzSumo allows users to set alerts for specific keyboards, authors or URLs.

The word content has become one of the hottest marketing buzzwords in recent memory. Everywhere you look, marketers are preaching the importance of creating good content as an effective method of attracting new leads and turning them into customers. And for good reason; content marketing has proven to be extremely effective in driving action. In fact, 82 percent of consumers report feeling more positive about a brand after reading custom content. It's no different in the real estate space. With 90 percent of homebuyers using the Internet to search for homes, content is often the best opportunity to get in front of them. In fact, 78 percent of consumers note they'd rather get to know a company online via articles rather than ads. What's the point of content marketing? According...