Marketing

4 things every agent needs in a marketing plan

Ignore these tips at your own risk
  • A marketing plan is essential to the success of any real estate agent.
  • Determine strengths, weaknesses, opportunities and threats (SWOT) to develop SMART (specific, measurable, attainable, relevant, time-bound) goals.
  • Don't forget about retention. Past clients are your best source for future business.

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As the saying goes, failing to plan is planning to fail. That is especially true when it comes to your marketing plan. Too many agents come into the business with visions of getting rich -- only to discover that they have no idea how to attract clients. Even a lot of seasoned agents struggle with their marketing because they don't know what to do, other than what they've always done. The best way to avoid this is to create a stellar marketing plan. So what should you include in your marketing plan? That will depend on a variety of factors. Although there are templates you can follow, each situation is unique. That being said, here are a few things every good marketing plan should include. 1. A situational analysis There are many factors that will influence what will and won't work for your business. Some are external, such as the market conditions or the competition you face in your area. Others, like your experience and personality, are internal. When you have a p...