• Last week, Contactually posted a blog penned by VP of product Jordan Berman to apologize for its subpar mobile app and announce new upgrades.
  • Around 6,000 real estate agents, teams and brokerages use the CRM tool.
  • The new app allows users to engage with contacts through a phone call or text message in addition to email and is "1000x improved," according to early user feedback.

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Last week, Web-based customer relationship management (CRM) provider Contactually took to its blog to make a major confession to its users, including thousands of real estate professionals who use its platform to stay in touch with and organize their clients and referrals."Our app sucks. You know it and we know it," wrote Jordan Berman, Contactually’s vice president of product, in a Feb. 11 blog post titled, “Oops, We Goofed.”The unusual message "At Contactually, we have a lot to be proud of," Berman wrote. "Our Web product has been steadily improving -- it’s consistently faster, more reliable and provides a better user experience. We have so much we want to accomplish for our users and so much we can do better to make their work lives easier and more fulfilling. Overal...