• Google AdWords has reduced the number of ads that show on search results.
  • It's a good idea to diversify your ad dollar with both PPC and free advertising.
  • In the future, organic positioning will matter more than before.

Those agents and brokerages who generate leads off of pay-per-click might have noticed some significant changes last Friday with Google AdWords. Those ad slots that once appeared on the right-hand side of all Google search results are now gone, and in their place, a new ad slot has been opened above the organic results -- bringing the total number of ads that appear there to four. Here is one example of a current result set with the fourth new ad spot. And here is what it looked like before last Friday: It's a pretty dramatic difference with the side ads gone! Although it's still early, and it's going to take awhile for the dust to settle, this is potentially a huge change for those who have been using those now-missing righthand slots for more affordable exposure or to test o...