You know you need to have a social media presence. But if you're like most agents I know, you have a million other things to do. Finding the time to create content and manage social media -- let alone master the skills -- is challenging enough. You're only human after all ...
- There are positives and negatives to weigh when deciding whether to outsource social media creation and management.
- Various tools can help you outsource parts of your social media activities and keep control of others.
- Social media by itself is unlikely to lead to referrals, but it can open the door to conversations.
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