• Presto is a new company set up to take on menial daily tasks for real estate agents.

Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

Jessie Koerner was a good, effective, hard-working agent -- not in the top 10 percent in her market, but real estate was her full-time job, and she enjoyed specializing in new homes.She complained to her entrepreneurial husband, Chris, that the administrative portion of her job was holding her back."She was a very productive person but needed help -- she felt all these things cumulatively prevented her from selling as many homes as she could," said Koerner. "It was frustrating for her."Jessie Koerner with husband ChrisHe envisioned a service where she could text for help -- perhaps request PDF reformatting, lead generation, social media updating and maintenance, for example -- and she could get a quick quote back for what it might cost to outsource the service.After re...