Send a text, get a dirty job done: Presto

A new business set up to help real estate agents handle menial admin tasks finds social media is where agents are requesting support.
  • Presto is a new company set up to take on menial daily tasks for real estate agents.

Jessie Koerner was a good, effective, hard-working agent -- not in the top 10 percent in her market, but real estate was her full-time job, and she enjoyed specializing in new homes.She complained to her entrepreneurial husband, Chris, that the administrative portion of her job was holding her back."She was a very productive person but needed help -- she felt all these things cumulatively prevented her from selling as many homes as she could," said Koerner. "It was frustrating for her."Jessie Koerner with husband ChrisHe envisioned a service where she could text for help -- perhaps request PDF reformatting, lead generation, social media updating and maintenance, for example -- and she could get a quick quote back for what it might cost to outsource the service.After researching the market more widely for the kinds of chores real estate agents don't enjoy and find time-consuming,  Koerner, a property investor, and his business partner, whose background is in proper...