What good is a status update if it’s never read? What does a link matter if there’s no one on your page to see that you’ve posted it?

Let’s face it: Your Facebook followers are absolutely crucial when it comes to launching and maintaining a successful page in real estate.

These people are the lifeblood of your endeavor — they’re the ones you want to reach, to connect with and with whom to establish a hearty rapport.

Register for a free webinar about Facebook Marketing for Real Estate.
Thursday, March 3, 10 a.m. PST/ 1 p.m. EST

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So how do you do it?

  1. Be welcoming. First off, it’s helpful to think of your Facebook page as something you’ve created and are maintaining, much like a house.How would you welcome people to your home? You might offer them a seat, a drink of water or a glass of wine, and generally value them as your guest.It’s a little bit harder to pass that glass of pinot over the Internet (though I’m sure it’s been attempted!), but the sentiment stays the same. Treat your followers the way you’d like to be treated: with respect and interest. If you run a Facebook Page or Group for your real estate business, welcome people and ask them to introduce themselves to the community.
  1. Acknowledge others. If someone takes the time to post on your page, or comment on your post, be sure to acknowledge it. Not only is that more likely to make the people who like your page feel good about what they wrote, but it is also more likely to make them a repeat client — and perhaps even bring some friends into the fold as well.
  1. Ask questions. Take the temperature of your audience now and again by asking questions. As a real estate agent, for example, you want to understand the mindset of potential clients (and believe me, your Facebook audience definitely counts here), so why not ask them questions such as “What appeals to you in a home?” or even, if you want to get bolder, “What appeals to you in an agent?”Opinion is something that makes Facebook tick — and if you can tap into that in terms of the followers on your page, you may well find a gold mine.
  1. Be generous. Finally, consider giving something away for free. This doesn’t have to be anything huge — it could just be advice. This positions you as an authority, someone who actually takes an interest in the people who populate your page and someone who is willing to offer up something without asking for anything in return.The secret here is that you’re already getting something in return: pairs of eyes and ears focused on you and what you have to say. This is often a crucial step in getting business, so don’t neglect it!Some of the best ways I see agents getting business from Facebook is by consistently helping others by creating valuable videos, publishing valuable content, or even hosting live streaming events through Periscope to give value. When you give, often you receive much more back in return.

Looking for more tips on how to keep in touch with past clients better on Facebook – and generate more leads?

Join me, March 3 at 10 a.m. PST/1 p.m. EST for a brand-new webinar with Inman about Facebook Marketing for Real Estate.

Sign Up Now