The first rule about drip marketing campaigns

Being better at email marketing starts with what you call it
Published on Mar 2, 2016 | Updated on Jun 8, 2016
  • Email marketing shouldn't be a passive, "set it and forget it" form of outreach. It requires metrics, segmentation and smart content.

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by CareyBot

Drip campaigns are talked about often in real estate circles. I notice the topic on social media groups, I'm often asked about them from readers, and there is no shortage of software solutions that find a way to shoehorn a mass email feature into their accounting tool. There are a few things I think the industry can do better when it comes to this powerful marketing effort ...