When your name is also your brand, it’s tough to know where to draw the boundary lines on social media. Should you use your personal Facebook page to communicate with clients and network, or should you set up a Facebook business page?
- Agents can keep track of who is visiting their page on their Facebook business page and can advertise and boost posts.
- Try the 80/20 rule on your personal Facebook -- 80 percent personal, 20 percent business.
- On your business page, include lots of community content and promote yourself as a community leader.