A horde of news websites, including those operated by The Los Angeles Times, Chicago Tribune, Arizona Republic and the Miami Herald, are set to adopt a listing search platform powered by Placester -- a cash-rich startup that also provides websites to tens of thousands of real estate agents. The vast expansion of the Placester's media network -- which had already included the Hearst Corporation and newspapers covering all of Texas's major metro areas -- is a result of Placester's acquisition of HomeFinder, a real estate search tool and app provider. Placester to take over HomeFinder media contracts Placester will take over HomeFinder's multi-year contracts with Gannett Company, McClatchy Company and Tribune Publishing Company to power the real estate sections of 375 news sites...
- There's a good chance consumers who search properties on news sites will be using a platform powered by Placester.
- That's thanks to Placester's acquisition of HomeFinder, which also owns a popular open house app.
- The expansion of Placester's media network and its acquisition of HomeFinder mark the company's latest land grab in online real estate.
Hacker Connect January 16 in New York
An event for and by the real estate tech community