A horde of news websites, including those operated by The Los Angeles Times, Chicago Tribune, Arizona Republic and the Miami Herald, are set to adopt a listing search platform powered by Placester -- a cash-rich startup that also provides websites to tens of thousands of real estate agents. The vast expansion of the Placester's media network -- which had already included the Hearst Corporation and newspapers covering all of Texas's major metro areas -- is a result of Placester's acquisition of HomeFinder, a real estate search tool and app provider. Placester to take over HomeFinder media contracts Placester will take over HomeFinder's multi-year contracts with Gannett Company, McClatchy Company and Tribune Publishing Company to power the real estate sections of 375 news sites...
- There's a good chance consumers who search properties on news sites will be using a platform powered by Placester.
- That's thanks to Placester's acquisition of HomeFinder, which also owns a popular open house app.
- The expansion of Placester's media network and its acquisition of HomeFinder mark the company's latest land grab in online real estate.