An app aimed at connecting renters with an extra room with individuals looking for a place is continuing its market expansion. Several days ago, Roomi went live in Houston, along with Dallas, San Antonio and Austin. Since that time the app has registered 3,000 sessions within those markets, with the top city for usage being Dallas followed by Houston, according to Ajay Yadav, founder of Roomi. The most common search has been for two-bedroom apartments. Houston was an attractive market for expansion because of its large apartment stock and sizable population of 25 to 34 year olds (millennials), which is the app's target demographic. Headlight Data recently estimated that 15.1 percent of Houston's total population is comprised of millennials. The metro's rental stock is growi...
- Milennials account for 15 percent of Houston's population.
- Roomi will next go live in Boston.
- Roomi users typically find a roommate in three to 48 hours.