• Online property-matching is emerging as an alternative to traditional searching.
  • It tends to provide users with short lists of properties based on lifestyle preferences, often gauged through quizzes. And it discourages searching by neighborhood or zip code.
  • Casamatic is feeding leads to agents in the mid-west, and PlaceILive offers an API (application programming interface) that brokerages can tap to incorporate its property-matching tool into their websites.

Hacker Connect January 16 in New York
An event for and by the real estate tech community

Homebuyers, particularly those lazy millennial types, don't want to have to sort through hundreds of listings that a property search spits out. They want to be spoon-fed just a handful, a carefully curated batch that closely maps to their full range of preferences. That's the thesis behind what could be called "property-matching," an alternative to the conventional online search experience. It's underpinning a growing number of apps and websites and beginning to surface on established listing portals. Casamatic, which recently raised $1.1 million and covers Chicago, Cincinnati and Dayton, Ohio, epitomizes a property-matching service. It gauges prospective buyers' preferences through a quiz centered on lifestyle preferences, like travel time to friends and work, along with...