• Online property-matching is emerging as an alternative to traditional searching.
  • It tends to provide users with short lists of properties based on lifestyle preferences, often gauged through quizzes. And it discourages searching by neighborhood or zip code.
  • Casamatic is feeding leads to agents in the mid-west, and PlaceILive offers an API (application programming interface) that brokerages can tap to incorporate its property-matching tool into their websites.

Homebuyers, particularly those lazy millennial types, don’t want to have to sort through hundreds of listings that a property search spits out. They want to be spoon-fed just a handful, a carefully curated batch that closely maps to their full range of preferences.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top