• Use an open house to build business opportunities, not just sell the home.
  • Capture leads and generate buzz by having attendees check into a Facebook page.
  • Stage the home with the help of your sellers and local interior design students.
  • Don't just sell the home; sell yourself as an agent.

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Are open houses a waste of time and resources? Or do they produce buyers for a home? Of course, the answer to these questions lies in the event itself. The success of an open house depends on the planning and execution, as well as your level of creativity. I talked to many different real estate agents who told me what they do to make their open houses stand out from the crowd and what they consider a profitable open house -- even if they don't get a buyer. Open houses: Are they worth it? Some real estate agents say that an open house is rarely worth it -- it's possible there won't be an interested buyer at the home and, if that's the case, it's a waste of time, right? Wrong. Open houses should be used as a lead generation tool. Sure, there are going to be people who will look...