After establishing a downtown office and with plans to open a Studio City operation in the coming weeks, John Aaroe knows the key to setting up shop in a new neighborhood. "It's not difficult if you've hired the right manager," said the owner of luxury brokerage John Aaroe Group. When selecting a manager to open a new office the brokerage ensures the individual is from the local marketplace. In short, someone who has lived and worked in that neighborhood for a number of years, often a local of the city or neighborhood. "Someone who knows the most popular public schools (and) what streets are more desirable. Information you can't learn through technology," Aaroe said. Although not a brokerage "ideally suited to bring in a lot of new agents," John Aaroe Group will add indivi...
- Next office addition for John Aaroe Group should be in Silver Lake.
- John Aaroe cites Waze as an app that is noticeably affecting the desirability of certain streets.
- Large agent teams will become a bigger component of the LA brokerage community.