- Realtor.com will start testing a new seller lead generation product this month.
- The ad product will offer potential sellers an AVM, market trends, and the ability to connect with up to three agents.
- Other sites, including Zillow and Redfin, have recently launched their own products to rake in seller leads.
Realtor.com is venturing into what some industry commentators say is a space ripe for innovation: seller lead generation. Realtor.com operator Move Inc. will launch a “Connections for Sellers” ad product this month in a subset of small test markets nationwide.