Learn how you can prepare and then execute on your trade show game plan — allowing you to truly capitalize on your investment. Trade show marketing experts Monica Torresi, marketing events and enterprise Relations manager with Homes.com, and Vanessa Murray, founder and principal consultant with TAKE Success LLC, share tips and steps you can take to maximize your ROI in the 2016 trade show season and beyond.
In this webinar, you will learn to:
- Set objectives that are clear and achievable
- Redefine how you measure ROI and success
- Create actionable plans for managing your event team’s processes
- Measure post-event success through outreach and follow-up
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