What does it take to sell multimillion dollar luxury real estate and work with luxury clients such as pro athletes, entrepreneurs and executives? Chicagoland top producer Michael LaFido joins us to share his tactics and techniques including taking your first luxury listing, creating lifestyle marketing to attract luxury buyers and attracting high-end clients through networking and referrals. Want to learn more about selling high-end property in every kind of market? Register for Global Connect. LaFido is a top-producing Realtor and marketing specialist with Conlon Christie's International Real Estate in Chicago. He is the author of "Marketing Luxury -- Sell Your Luxury Home In Any Market" and founder of Marketing Luxury Group, which helps agents and homeowners sell their luxury homes...
- Develop networks and relationships with referral partners who work with high-end clientele.
- Offer different packages of services, and don’t be afraid to charge more than other agents.
- Know your metrics -- both local housing and economic stats and your own sales stats.