Donna Kerr Group adds 3-D models to its arsenal

Virtual home tours created by the camera seen as a 'step above' marketing offering
  • Camera costs $4,500.
  • Matterport has an app that's compatible with virtual reality headsets.
  • Matterport's customer service might be a problem for the company.

More brokerages that specialize in selling higher-priced homes, typically with the aid of significant staging, are likely to consider the utilization of 3-D technology moving forward.

Silver Spring-based brokerage The Donna Kerr Group recently dropped $4,500 for the purchase of a Matterport camera, which is capable of producing 3-D models of homes by capturing the outlines of any room and discerning spatial relationships between objects.