• 3-D provider Matterport has introduced tags that can be placed in 3-D models to highlight and provide information on various features of a home.
  • "Mattertags" allows agents to bring some of their sales skills to bear in 3-D models.
  • Graphics highlighting Matterport models have been removed from Zillow listing pages with a redesign of Zillow property pages that included changes to different modules.

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One potential downside to virtual 3-D models of homes is that they can reduce the ability of an agent to "sell" a prospective buyer on a property, some agents say. That's because the models can provide enough information upfront to cause more house hunters to rule out a property from their keyboards, potentially denying a buyer's agent or listing agent the opportunity to highlight a property's less-obvious perks in person during a showing, they say. Sunnyvale, California-based Matterport, a 3-D provider that claims to have generated more than 100,000 3-D walkthroughs in residential real estate, has rolled out a new feature that could empower agents to bring more of their sales skills to bear in its 3-D experiences. 'Mattertag Posts' Pop-up boxes that can describe features of a...