Your business is your database. I learned that when I first got into real estate more than 16 years ago, and I believe that simple truth still applies today. However, how we build our database needs an overhaul, and that can be done through content marketing. If you had 500 friends and family from all walks of life whom you imported into a contact relationship management (CRM) versus 500 people in your local pmarket who want to get fit by improving their nutrition and who put themselves into your CRM, which database would be more responsive? This is the role of content marketing. It attracts those we seek to serve. What does 'native' mean and why does it matter? In "Jab, Jab, Jab, Right Hook," Gary Vaynerchuk stresses the importance of our content strategies to be "native" to...
- Find a format that feels strong to you, and use it as your primary format.
- Figure out a topic that resonates with you as it will serve as a beacon to attract others into your database.
- Test your format and topic to make sure you have the right fit for the sustainability of your content marketing efforts