• Agents can use Pinterest boards to get a better fix on homebuyers' style preferences.

Deb Karp, a real estate agent at Chicago-based Dream Town Realty, thought she knew what her client wanted in a home. Among other things, the property would need to have three bedrooms and bathrooms, a large living space and a garage. But every time Karp found what she thought was a “no-brainer” that matched her buyer’s preferences, the client wouldn’t bite.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top