For those who are new in their environmental awareness, one of the first things they look to change is their home, whether it’s through home improvements, such as installing energy-efficient appliances and solar panels, or moving into a new, environmentally certified home. New research highlights the gap between what people believe to be environmentally conscious actions and their actual effect on the planet.
- People are more aware of the environment, and they want to do their part in improving it.
- Many people make green home improvements or buy certified homes to reduce their carbon footprint, but they may not be making the impact they think they are.
- There are more cost-effective ways, such as buying green electricity, that make a bigger impact than having a certified home. To stay relevant, certification programs need to have stricter base standards.