What's the real impact of an environmentally certified home?

There are more cost-effective ways to make a great difference on the planet
  • People are more aware of the environment, and they want to do their part in improving it.
  • Many people make green home improvements or buy certified homes to reduce their carbon footprint, but they may not be making the impact they think they are.
  • There are more cost-effective ways, such as buying green electricity, that make a bigger impact than having a certified home. To stay relevant, certification programs need to have stricter base standards.

For those who are new in their environmental awareness, one of the first things they look to change is their home, whether it’s through home improvements, such as installing energy-efficient appliances and solar panels, or moving into a new, environmentally certified home. New research highlights the gap between what people believe to be environmentally conscious actions and their actual effect on the planet.