Most real estate professionals approach digital advertising from an ROI perspective. But an ROO — or return on objective — viewpoint is much more powerful.
Determining ROO requires you to answer:
- What is the true purpose of your marketing effort?
- What are the underlying marketing objectives?
- What do you really want to tell your customers?
- Once you have their attention, what do you want them to do?
Real estate expert Jeff Lobb and Adwerx CEO Jed Carlson discuss this framework and how you can put ROO into play in your real estate advertising strategy.
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