LinkedIn's ProFinder may have hacked agent matching

Social network's new tool designed to 'digitize the referral process'
  • LinkedIn's ProFinder may have added the missing ingredient to online agent search.
  • ProFinder is accepting all 'high-caliber' agents into its referral network.
  • It matches consumers with agents based largely on their connections through LinkedIn, simulating the way consumers traditionally find agents through their social circle.

Although homebuyers constantly hunt down properties online, they’re much less likely to use websites to find real estate agents. Most buyers track down agents through personal connections, hiring licensed friends or family members or using professionals they’re referred to by people they trust.