Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. On July 25, real estate advertising provider Adwerx will formally launch its new agent recruiting tool. The industry's leading online ad provider has been hearing from brokers since the launch of its Sphere product that recruiting new agents is as much a marketing challenge as trying to unearth new homebuyers and sellers. The Durham, North Carolina real estate advertising company responded with a tool that allows brokers to develop outreach campaigns that specifically target agents on their "watch list." As Adwerx CEO Jed Carlson explained it, "Most brokers have a list in the desk drawer of agents they would like to have on board." Agent contacts are uploaded in a couple of clicks. After an intuitive ad design stage (Adwerx can do this if needed), and subsequent campaign launch, contacts are "found" via Adwerx's powerful web retargeting technology...
- A coming-soon solution from Adwerx allows brokers to develop outreach campaigns that specifically target agents on their "watch list."
- A broker is only as valuable as his or her top producers.
- Brokers need to work as hard to retain talent as they do to attract it.