Technology

SmartZip raises $12 million to spur growth

Firm will use funds for tools that help agents get more business from people they know
Published on Sep 6, 2016
  • SmartZip has raised $12 million in debt financing from Orix Growth Capital and existing investors.
  • The predictive marketing company plans to use the funds for "continued growth and diversification."
  • This includes supporting its newest products, which help agents and lenders target homeowners among their contacts who are most likely to sell soon.

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by CareyBot

Real estate agents are continually exhorted to stay "top of mind" with the people they know and the people in the geographic area in which they work. But that's a lot of people. How do agents know precisely which ones to reach out to ...

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