Marketing

How to design a better plan for prospecting

A candid interview with Aaron Wittenstein on lead generation
  • Be true to yourself if you are prospecting for leads. It takes dedication and heart to stick with it.
  • Use technology to help you comb through large amounts of data to increase your chances of success.
  • Practice. Practice. Practice. Scripts can help you connect with clients.
  • Know your "why."

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Learn what top producers are using to grow at Connect SF, Aug 7-11, 2017

Raw sales skills are something that most agents are lacking. In fact, many struggle daily to find a balance between prospecting efficiently and pushing the envelope too far with potential future clients. Aaron Wittenstein of the wildly popular Facebook group Lead Gen, Scripts, and Objections has been optimizing the Facebook Live feature for several weeks to document his prospecting ritual. Wittenstein works for Keller Williams NY Realty in Westchester, New York. The dials are real, the language is not G-rated, and the rejections are brutal. The end result makes you feel like you have a front row seat from the cubicle next door. Wittenstein was generous enough to share a few insights with me about jumping in head first in the Q-and-A below. But first, here are some prospecting terms that might be helpful along the way. Helpful prospecting lingo: Circle prospecting: Contacting homeowners in a radius from your last most recent sell or list in the area. Geo farming: Targe...