This article was originally published on raleighrealtyhomes.com.Snapchat is not going to make you consistent money as a real estate agent. Facebook Live is.There are many reasons why, so let’s dive into the data: Why real estate agents should ignore Snapchat Any agent who is focusing on Snapchat right now should stop and turn his or her focus to Facebook.The average age of a homeowner is 55 years old, according to a report published by the National Association of Realtors (NAR).Only 2 percent of the audience on Snapchat is 55 or older. This means the average homeowner is not on Snapchat; 60 percent of the audience on Snapchat is under the age of 24. For Americans under 25, the homeownership rate is around 21.5 percent.When you consider the audience on Snapchat, it...
- The average age of a homeowner is 55 years old; only 2 percent of Snapchat users are 55 or older.
- Even Pinterest is a better social media platform than Snapchat because 84 percent of the people on Pinterest are over the age of 25.
- More than 63 percent of Facebook users are over 30, and people spend 50 minutes a day on Facebook.