Why the real estate industry loves to cast shade on Upstream

Misinformation distracts the big players from forming a united front
  • Brokers will be ready to adapt to a changing future with a flexible, powerful management tool in Upstream.
  • There are vested interests that benefit from confusion over Upstream's message.
  • The struggle for power pits broker versus MLS, and MLS versus NAR, when all should be united for progress relative to outside forces.

The past week has been an intensified microcosm of Upstream’s industry relations progress. Education has always been one of the initiative’s most important duties. So when a leader as widely respected as Realogy’s Alex Perriello questioned the necessity of “bifurcating” listing distribution, it poured gasoline on the chatter fire.