How brokerages can use technology to disrupt property management

Automated assistants can offer a better customer experience
  • Helping consumers rent apartments is an antiquated process and has fallen off the radar for most agents and brokers.
  • Yet today’s “renter generation” aspires to become tomorrow’s homeowners, and that provides a huge future business opportunity for agents and brokers.
  • Technology can help agents and brokers disrupt the property management business and get them back in the game.

Property management is often the Neanderthal of real estate technology, still depending largely on manual processes and incredibly expensive human capital. It’s a highly fragmented industry, often using the same approach for rentals that it did 40 years ago.