AgentTechnology

Real estate startup Reali wants to use technology to double-end deals

New brokerage features transparent tech, beacons and mobile-controlled door locks
Published on Oct 19, 2016
  • Reali's business model revolves around an app that offers listing search as well as the ability to make and view offers, submit paperwork and chat with "live experts."
  • The brokerage launched with five agents in Palo Alto, California.
  • Reali is working toward a goal of double-ending more transactions by providing a buyer platform and making it easy to tour listings without agents.

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by CareyBot

A startup touting rock-bottom fees, transparent bidding and a mobile app "in lieu of a traditional agent" is the latest upstart brokerage to launch with millions in the bank. Reali's business model revolves around an app that offers listing search, the ability to make and view offers, submit paperwork and chat with a "live expert." ...

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