How Facebook Messenger just changed lead generation

A more effective route to reach out to prospects
  • The ability to bring viewers directly to your Messenger gives you the opportunity to identify where that person is in the sales cycle without being intrusive.
  • You lose more leads between the “cold” general interest and “warm” active interest sections than anywhere else.
  • In-app messaging services feature an open-rate of more than 60 percent.

Advertising can only be worth as much as the number of people able to see it. And right now, there is no better place than mobile. Every nose in a phone is constantly being bombarded by content, and most of it is coming from apps.