Homes.com is trying to one-up Zillow with new lead-generation technology — some of which puts an agent’s brand front and center.
- Homes.com's concierge service qualifies leads from all manner of sources on behalf of agents, including those who don't advertise on the website.
- It's also debuted an Uber-like contact feature that involves a new mobile app for Homes.com advertisers.
- The listing portal's new social media marketing service can post ads and content on behalf of agents across several sites.
- The ads feature an agent's brand alone and can link to any website of an agent's choosing.