What percentage of listing appointments do you close? Are you anywhere close to getting 94 percent of sellers to sign a listing agreement? In a recent podcast interview, Peter Hernandez shared with Pat Hiban how his company dominates the competition with a better than 94 percent close ratio on listing appointments. Peter Hernandez is president and founder of Teles Properties. He oversees branch management, marketing, brokerage and transactional management and the recruiting of agents. He took the time to give out plenty of actionable content to help real estate agents improve their closing ratio for listing appointments. In fact, he shared six steps to get you started right away. Let's take a quick look at those steps. (Listen to the complete podcast for a deeper dive.) 6 steps vital to closing more listing appointments Step 1: Google the client Take time to research personal interests and the professional background of the seller. All the information you need to find co...
- Deliver a high level of service to position yourself as an asset instead of a commodity.
- Research seller leads with Google prior to going on the listing appointment.
- Identify issues and problems, and then offer solutions and education.