You’ve probably heard the age-old saying, “If you chase two rabbits, you catch none.” This is the single-biggest problem I’ve noticed as I work with real estate agents from across the country. Very few agents struggle because of a lack of effort; they struggle from a lack of clear vision and poor execution of that vision. Real estate agents are very quick, like many of us are, to fall victim to “shiny object syndrome.” They might start out with a good niche, but when the newest opportunity shows up, they quickly ditch “what was” for “what is.” Let’s rein in your focus, give you a clear vision and a step-by-step plan to execute that vision to perfection. What do you need to have a successful niche website? 1. A website When you are trying to create yourself in a niche market or with niche buyers or sellers, you need to stand out. The cookie-cutter website won’t do that for you. That is what everyone else has. Invest some time to research wha...
- Very few agents struggle because of a lack of effort; they struggle from a lack of clear vision and poor execution of that vision.
- Start collecting school information for your surrounding niche areas.
- You don’t have to be an expert at first to portray yourself as one.
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