BrokerageReal Estate Connect

How to re-recruit your existing sales force

'We spend so much time as an industry recruiting and focusing on who we still need to get, and we don't pay attention to the ones we have.'

"You have a company that, quite frankly, very few agents leave," said Sherry Chris to Red Oak Realty's Vanessa Bergmark at Broker Connect, part of last week's Inman Connect New York event."We spend so much time as an industry recruiting and focusing on who we still need to get, and we don't pay attention to the ones we have," Bergmark said. "I do the opposite. I spend my time with the agents I have."The topic of their session was "how to re-recruit your existing sales force," and they were joined by Michael Williamson of John Aaroe Group to talk about how to retain your best agents and help them feel valued. 'Don't forget the people who are in your house' "It's getting tougher to keep agents," said Williamson. "Don't forget the people who are in your house."Just like agents with clients, Williamson suggested that every broker keep track of agents' marriages, birthdays and children -- "so they know that you know they're still there; they exist."Agents tend to get lo...

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