Data visualizations provide key insights about the property portals. How does each property portal measure up? Below is a financial comparison of the major property portals -- a truer apples-to-apples comparison by normalizing EBITDA -- by using generally accepted accounting principles and including share-based compensation as a true cost. Source: annual reports, company presentation and analyst coverage. All information based on the last full year's results (2015 or 2016). This has the immediate effect of worsening Zillow Group's 2015 financial results, and making it the only major portal to lose money. But it also leads to the first insight... Insight no. 1: Zillow Group is at a turning point Stock-based compensation (SBC) is the practice of compensating employees with stock instead of cash. According to generally accepted accounting principles, or GAAP, this form of compensation should be included as a cost. But when Z...
- Data shows that Zillow Group is at a profitability turning point in the U.S.
- REA Group (which, along with Move, is partially owned by News Corp.) is a global leader in monetization.
- International examples show there is plenty of room for more than one portal in each market.