When Zillow acquired Trulia two years ago, it also scooped up the domain RealEstate.com as part of the deal.
Anyone who types RealEstate.com into a web browser will find themselves redirected to Trulia.com. That’s about to change.
Today Zillow Group announced that it will introduce RealEstate.com as a consumer search experience tailored to millennial homebuyers come May.
“We’ve spent a great deal of time thinking about millennials, how they approach real estate and the experience they expect during the search process,” said Jeremy Wacksman, chief marketing officer at Zillow Group, in a statement. “We know from our own research they are driving the housing market as half of homebuyers in the U.S. are under 36 years old. This represents a huge opportunity for agents to connect with this growing audience of buyers.”
Zillow Group’s 2016 Consumer Housing Trends Report noted that millennials, who often shop for homes using technology and are more likely to find their agent online, comprise the largest homebuyer segment (42 percent).
“RealEstate.com is designed with the millennial shopper in mind and will provide another way for them to connect with an agent,” Wacksman added.
Zillow Group had a busy second half in 2016, having unleashed Facebook Ads for agents, new features for its Premier Agent app including support for non-Zillow leads, Premier Broker, and property video clips for rental listings. Most recently the company unveiled a new API for real estate tech developers via dotloop.
More details about the RealEstate.com “consumer experience” will be disclosed at launch, the company noted.