How Bamboo Realty makes branded hats that people actually want to wear

Using garments as an unusual marketing technique can pay off
  • By removing "Realty" from the company name and customizing colors and styles, this brokerage creates hats that employees and consumers alike want to wear.
  • Fans even request hats in specific colors.

The Bamboo Realty hat phenomenon began with a hackathon a couple of years ago, remembers the company’s vice president, Zach Schabot. “We had four different hat styles made,” he explained, and after all Bamboo’s agents flew into Houston for the 24-hour event, each agent got a hat at the hackathon.