Technology

NYT’s real estate section puts 3-D home tours front and center on property listings

Integration illustrates growing confidence in power of 3-D marketing
  • NYT prominently debuted 3-D home tours powered by Matterport on hundreds of listings.

Property search sites that support 3-D home tours generally give the tours a secondary position on listings, choosing to feature property photos most prominently. But the New York Times is placing the tours front and center on listings in its online real estate section. The decision underscores growing industry confidence in the power of 3-D marketing, coming shortly after realtor.com integrated 3-D tours into its mobile app. The New York Times real estate section recently debuted 3-D home tours powered by Matterport on hundreds of listings. Source: New York Times Matterport tours, which are generated using a special camera, let prospective homebuyers navigate photo-realistic 3-D models, simulating the experience of walking through a home. Matterport competitors include Realvision, InsideMaps, GeoCV and Planitar. The tours mark the latest upgrade to NYT's real estate section, coming after the newspaper revamped its property search tool last year. 3-D r...

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