How one agent uses 'feeder markets' to snag high-end clients

Paul Benson has done $100 million in transactions every year for 10 years; here's his secret
  • By using ski resorts and hotels to identify where visitors are coming from, Paul Benson is able to find lucrative "feeder" markets.
  • He targets print and digital advertising toward high-end clients in those markets.

When Lisa Kudrow (yes, of “Friends” fame) and her husband, Michel Stern, were gearing up to sell their condo in Park City, Utah, there was really only one agent who was right for the job. That would be Paul Benson, the Engel & Völkers team lead who’s the go-to if you want to sell a home in Park City to a high-end buyer who probably doesn’t already own property there.