Voodoo Agent: Pushing clients' buttons

The right questions can lead to the best sales

Gary Gold’s says that pushing buttons — in a good way — is the trick to happy customers and smooth transactions.

When searching for houses with seemingly stubborn clients, tactfully engage them in the possibility of different locations and styles.

Ask them about their commute to work, their favorite restaurants and their hobbies; you might be able to change their focus to a neighborhood they didn’t know they’d love.