$10M listing or bust: Breaking into luxury real estate without being rich

Zach and Cody Vichinsky see themselves as disrupters in the way that high-end real estate is analyzed, marketed and sold
  • You don't have to come from money to understand and serve the wealthiest real estate consumers.

Both in their early 30s, the Vichinsky brothers have tapped into the art of understanding and attracting luxury real estate consumers with a multifaceted approach — a combination of creative marketing, savvy business and relationship-building — that led the firm to $400 million in sales volume last year and the ability to ignore anything under that $10 million mark.